Are you working really hard -
but still don't have enough customers?
From Dov Gordon:
Is this true for you?
- Do you feel that something must be missing because you're doing all the *right* things - (what *everyone* says to do) but you're still not getting enough customers and clients?
- Do you feel that you're doing and doing and doing...but it all feels haphazard, without a plan and like it's just not adding up?
- Are you conflicted? On the one hand, you worry that you lack some important trait that helps others get plenty of clients and customers. On the other hand, you know you've been put on this earth for a reason. And you know that you can make your greatest contribution through selling more of your products and services. You're frustrated and sometimes doubt yourself. But this inner knowing keeps you going...
If any of these thoughts cross your mind, let me encourage you because it took me more years than I care to admit to figure out what I'm going to share with you now.
When you're not a natural-born marketer or sales person - and I'm not - you need to do things a little bit differently to create strong, consistent and predictable sales.
Looking back, I can see what my problem was: I had a collection of great ideas and good intentions. But no matter how hard I worked, I couldn't seem to make it add up to customers. I had ingredients, but no recipe.
How Tom Zeeb uses what I taught him
to sell a $25,000 coaching program.Tom Zeeb, CEO of Traction Real Estate Mentors (formerly Capital Area REIA), uses what I teach in this program to sell his $25,000 coaching program. First you'll hear Tom before he learned how to use this tool. He was frustrated at his inability to get his prospects to buy. Then you'll hear a clip from a few weeks later when he talks about how he used just one tool from this program to bring in a new client and add $40,000 to his pipeline in just one night.
PS - This was recorded a few months ago. Tom is now consistently attracting just the kinds of clients he wants.
Disclaimer: Buying this program will not automatically enable you to sell a $25,000 coaching program, but if you do the work, it will help you create a steady, consistent, predictable flow of your own ideal customers and clients.
Too many 'marketing plumbers'
and not an architect in sight
Small business entrepreneurs face a real problem today. You realize that you need help figuring out how to get more customers, so you go out and talk to the experts. And who do you meet?
The SEO expert. And the social media expert. And the direct mail expert. And the LinkedIn expert. And the convention exhibition expert. And the website expert. And the Yellow Pages rep. And the AdWords expert. And the cold-calling expert. And the PR expert. And the networking expert. And so on.
And when you ask them,
“How do I get more customers?”
what do they tell you?
- Well, the SEO expert says you need to optimize your website so people can find you.
- And the social media expert says you need to be on Twitter and Facebook so you can interact with your customers and "be visible."
- The public relations expert tells you that free publicity is worth far more than advertising.
- The LinkedIn expert says you need to be using LinkedIn to find the best prospects.
- The convention expert says you need to get out there and meet people face to face.
- The website expert tells you your website looks antiquated.
- And on and on…
It doesn't end there. Oh, no! Your employees also have ideas and they argue for this or that… You watch your competitors and wonder if you should do the same…
So what happens is you invest in a bit of SEO… and you get more traffic, but people still don't buy. Then you invest with the social media guy. Now people interact with you, but… not much business to show for it. (And it wastes an awful lot of your time!) You attend a conference, and make some new contacts, but they slither away when you follow up, if you do. You advertise - and barely get a nibble. You hire a telemarketing firm to do some cold calling for you and,let’s face it - if that had worked you wouldn’t be reading this.
And so you find yourself back to square one -
Overwhelmed.
Stuck.
And frustrated.
Because you KNOW you're capable of so much more.
If you could just get this customer piece figured out.
Eventually I figured it out: I was missing a simple, step-by-step marketing and selling system that helps me always know what to say and do next. A simple process so that everything I do builds on everything else. And I finally get the satisfaction of feeling that everything I do is adding up!
First a structure. Then plumbing.
My brand new Digital Home Study Program...
How to Systematically and Consistently
Attract First-Rate Customers
A step-by-step marketing and selling system
for the entrepreneurial small business owner
What's wrong with so much of the training you've experienced so far? Now you know - it has all been about this-or-that TACTIC. It sent you out to DO THINGS, but it never helped you first understand WHY you should be doing those things. If you don't get the thinking behind an action, the action won't work for you.
What I now know is that there is only ONE way to have your steady flow of customers: Answer these five questions. In sequence:
Your ideal customers have questions. And when you answer those questions - in the proper sequence - you'll always have plenty of customer.
1. "Is it interesting?" So much of marketing focuses on getting attention. On being noticed. But attention is never enough. If you're prospects don't QUICKLY become INTERESTED in you, your product and your message, they quickly turn their attention somewhere else. You need a simple, repeatable system that gets your ideal customers INTERESTED in what you have to offer. Once they are interested, they have a new question…
2. "Can I trust you?" Will you really do what you say you'll do? Will your product do what you say it will do? Do you really know what you're talking about? Do you have my best interests at heart or are you trying to make a quick buck and as soon as I pay you, I'll quickly become a fulfillment headache?" Do you have simple, quick and foolproof system for answering these questions? You need one. Because as soon as your prospect feels their question is answered they're ready to move on. So now they ask…
3. "OK, I see your product and service will do what you. But will it help ME. Is it right for MY situation?" Every customer imagines that his situation is a little different. And so you need a simple, reliable system for answering this question in a way that leaves your prospect feeling that yes, you can help HIM, in his unique situation. And when you do, something magical happens: He feels understood. It's not often that we feel someone really "gets" us, really understands us and cares about what we want. So when you do this consistently, you'll be hearing the next question - consistently…
4. "You understand me. Wow! Now what do you recommend for me? What do you think I should do?" Here is where you talk about your product or service. At this point you are so close. But so many of us lose everything at this point. We don't understand how to "package" our product or service in a way that will make this person who has traveled so far through the first questions, have the confidence he needs to go ahead and buy.
5. "That was really great. How else can you help me?" Congratulations, you successfully answered the first four questions and got yourself a new customer. Now, your customer wants to know what more you can do. At this point you want to be prepared with additional products and services to keep your customer coming back and telling their friends too.
Each question needs its own little system. Until you have a system, all your hard work is just guess work.
When I finally broke down the marketing and sales process into these five stages, and built a simple system for each stage, my business turned around. Keep reading and I’ll help you do the same.
In "How to Systematically and Consistently Attract First-Rate Customers," my home study program I'll tell you about now, I give you just such a system. Keep reading…
In this program:
- I walk you through each of the five Levels you saw above - in great detail. For each level you'll get simple exercises and worksheets. Fill them in and before you know it, you'll have your system.
- More than two dozen specific exercises break it all down into easy, bite-sized chunks. Because of this, you can easily have your complete system bringing you a steady, consistent, predictable flow of new clients in 90 days or less.
- A simple, yet surprisingly effective way to identify who really is your ideal customer. So many people make this far more complicated than it needs to be.
- You'll learn the 4 reasons your ideal customer has been hard to reach - and how to make it easy.
- 9 tools and tactics for quickly earning the trust and respect of your ideal customers. Each one explained clearly with next steps.
- How to structure a powerful testimonial and how to get testimonials that pack a punch. Your best customers and clients have very powerful stories to tell about how your products and services impacted their lives. But they usually don't know how to tell their story in a way that others will find gripping. You'll learn how to elicit the best stories in just the right way and have them turned into testimonials that draw people towards you.
- How to easily and quickly earn the right to lead. Your ideal clients will only invest with you after they feel you really, truly 'get' them. The problem with most initial consultations (or conversations) is that you end up giving away too much and they go off and think they can do fine without you. When you master the five steps of the "Level 3 Conversation" that I share with you in this program, you'll finish initial consultations with your ideal clients asking, "OK. So how do I get started?"
- How to elegantly connect your product to what your ideal customer really, really wants
- A simple template you can use to draft an irresistible promotion for your hand-raising-free-offer. Even if you have little or no copywriting skills.
- The three most powerful questions to ask current clients and customers to learn what they really, really want. When you understand what your customers really want and you use it in all your marketing, everything you do attracts their attention and their interest.
- Five questions for interviewing and "reading the minds" of people who are not yet your clients, but they're the kind you want.
- And much, much more…
The core program is comprised of a downloadable Manual in PDF format.
The manual includes dozens of very specific, simple exercises and worksheets so you can zero in on the details and get them done fast without the slightest feeling of overwhelm.
The manual alone will put you miles ahead. But I've put together four additional bonuses to make this all even easier for you.
FREE BONUS # 1: Advanced Training Mini-Modules
Value: $149
To move fast, you need to take this step-by-step. And so, in addition to the full manual which you get as an immediate download, you also get two advanced training mini-modules via email each week. The purpose of these emails is to break it down into small next steps that are easy for you to do. Many of these emails also include links to advanced trainings on the topic you'll be working on that week.
For example, when you'll be building your sub-system for Level 3 and you'll be learning how to elegantly control the sales conversation, you'll receive a recording of me coaching a client on how to use it in his business. Hearing how the principles are applied will make it that much easier for you to apply it yourself
.
“My partner and I are building a new business around a great product for independent pharmacists. We have initial customers and we’re ready to grow.
“We had a plan for bringing in a surge of new customers by leveraging a speech I’d be giving at an important industry event. Because it was so important for us, we asked Dov Gordon to help us with the details.
“From our initial meeting with Dov, I realized that our plan was what you might call pie-in-the-sky. We had a very high target – but no real plan to make it happen.
“Let me emphasize that we thought we had a plan. We were just too close to see all its holes.
“Dov helped us design a multi-step sales process that flows naturally with the psychology of our ideal customers. Then on the day we left for the conference he sent us a copy of his brand new, just completed program, ‘How to Systematically and Consistently Attract First-Rate Customers’ which is an excellent compilation of the exercises he had walked us through and a lot more. It made both the big picture and the specific next steps crystal clear.
“We came back from the conference with 60 high quality leads. In the weeks since then, we’ve closed deals with a dozen of them and several dozen more are likely to close in the coming months.
“Looking back it’s clear that had we done it our way, we wouldn’t have gotten any leads. No interest. No new customers. I would have come back with my tail between my legs and the future of the business would have been a real question mark.
“If you are serious about getting a steady flow of first-rate customers, I recommend you get your copy of the Dov’s digital home study program.”
Dr. Joel Yaffa
www.personalhormones.com
FREE BONUS # 2: VIDEO TRAINING
How to Win Your Customers' Hearts -
by Reading Their Minds.
Value: Currently selling on our site for $149
Do you know why so many business owners struggle to differentiate their products and services? It’s because they're going about it BACKWARDS. They're looking at their product and thinking "How can we make this stand out?"
But the RIGHT way to differentiate yourself is to begin with a deep understanding of your Ideal Customer. What do they really, really want? Both logically and emotionally? What do they fear? What are their aspirations? And how does all this connect with the results my products or service can bring?
I don't care what your product (or service) is. It can be rug shampoo, web-based software or chocolate kisses. It doesn't matter. There are both logical and emotional desires your prospect hopes to satisfy through your product.
It's not really about your product. It's about your customer. So the best ideas for how to make your product stand out come to you when you are fully in tune with what your customer really, really wants.
In this video training, recorded live at a talk I gave to a prominent entrepreneur's club, I teach you step-by-step how to literally get into the mind of your ideal customers and understand them better than they understand themselves.
You'll learn:
- How to grab and hold your customer's full attention because you'll articulate his most deepest desires, aspiration and fears; even better than he can himself
- How to never again worry about what to say in order to convince someone that your product or service is exactly what she needs
- How to always be calm and confident, making yourself attractive and an object of intense interest
This training includes:
- A live demonstration of what it looks like to read your customer's mind side-by-side with what most companies actually do.
- The three primary reasons company's fail to win their customers' hearts
- My popular "Cottage Cheese and Cream Cheese" case study demonstrating how market research can imperil your marketing
- The three focus areas for customer "mind reading" A fill-in-the-blank handout
- Mp3 audio download of the entire seminar so you can easily listen on the go and review
- Q&A: This was recorded in front of a live audience of entrepreneurs, so you get to hear answers to questions of small business entrepreneurs like you and me
When you order your copy of the Expanded version of the “How to Systematically and Consistently Attract First-Rate Customers” you get this $149.00 advanced training absolutely free.
"I was very nervous about a meeting I was going to have with an important and influential prospect. My sources told me told that that he likes to 'take over' and will only support a program that he can call his own. I was very concerned that the meeting would be a flop because I was unable to see myself leading this conversation.
"Dov walked me through the 5 step process for leading and controlling any sales conversation from 'How to Systematically and Consistently Attract First-Rate Customers' Digital Home Study Program. Suddenly it was all so obvious, simple and clear that I actually couldn't wait for the meeting - which went very well!
"Without the tools from this program to help me present my program in a clear and systematic way, I would have made a very poor impression. Instead I left with my initial goals met and now I'm gearing up for the next stage. The manual stays right here on my desk for easy reference."
-- Shalom Iskowitz
FREE BONUS # 3: PRIVATE ACCESS TO THE OASIS FORUMS
One month free access to my private online community
where you can ask me any question and get detailed help as you build your consistent flow of customers.
Value: $47 a month.
The third way I can help you is by personally answering your questions as you build your own ultimate sales system
There is both science and art to building a sales system that brings you first rate customers. The step-by-step science is in the manual ("How to Systematically Attract First-Rate Customers") and the training video, ("How to Win Your Customers' Hearts - by Reading Their Minds.")
But if you've been around a while, you know from your own experience that there's a big difference between doing it alone - and doing it with a master at your side. It saves you weeks, months or even years.
I don't want you to start building your sales system, get stuck on a minor question and then flounder for another couple of years simply because you didn't have someone to ask your questions to.
So as a special bonus for a limited time, you get the right to ask me as many questions as you want via my private online community - The Alchemist Entrepreneur's Oasis.
In short - you get a level of 1-1 support and handholding that just isn't *normally* offered by others.
Access to this private online community sells for $47 per month. But when you get the expanded version of "How to Systematically and Consistently Attract First-Rate Customers" you get one month access - for FREE.
Think about it: Even if you ask only one question during the month, and you get an answer that helps you close one extra sale - you'll have earned a nice return on investment, right?
FREE BONUS # 4: Two free 30 minute one-on-one consultations with me.
When you choose the Deluxe option below, you get:
- 12 months access to The Oasis Forums for the price of 10
- AND you get the “How to Systematically and Consistently Attract First-Rate Customers” home study course FREE.
- And you get the “How to Win Your Customers’ Hearts – by Reading Their Minds” video training FREE.
- AND you get two coupons, each redeemable for a 30 minute free consultation with me. You can use this time for anything you like. Want some help identifying who your ideal customer is? We can do that. Want to feel confident leading the sales conversation? We can do that too. It’s your time.
My 5-Part + $100 Extra Guarantee to You:
If you already have a product or service and some sales, but not the consistency and quality of customers you really want, I guarantee that…
- By the end of week 1, the light bulb will have turned on. With piercing clarity, you’ll finally ‘get’ what you’ve been missing and why you haven’t been attracting a steady, consistent flow of new customers.
- By the end of week 2, you’ll be talking to customers and prospects in an entirely different way.
- By the end of week 4, prospects will be responding with genuine interest in ways they never have before. They'll be consistenly saying “Hey, tell me more.”
- By the end of week 8, you’ll have a simple system that is already bringing you a steady flow of quality leads
- If you do the simple step-by-step assignments in the home study course and you post your work and questions to the Oasis Forums weekly for feedback and help for 8 weeks or longer, I guarantee that you’ll be thrilled with your progress. If not, I'll refund your original payment PLUS an extra $100.
If any of this doesn’t work for you, you get your money back. Simple. Review the options below and choose the best one for you. On the left is the Basic Option. In the middle is the Expanded option which gives you extra bonuses. On the right side you get the Home Study course AND all the bonuses FREE when you register for one year’s membership in The Oasis Forums.
Choose the option that you feel is right for you to quickly build your own steady, consistent, predictable flow of new customers.
| GOLD | PLATINUM | DIAMOND | |
|---|---|---|---|
| What's included? | |||
How to Systematically and Consistently Attract First-Rate Customers: A step-by-step manual for the small business entrepreneurial
Delivered immediately in PDF format via download from our secure membership site. |
YES! ✔ |
YES! ✔ |
YES! ✔ (FREE!) |
FREE BONUS # 1: Advanced Training Mini-modules To make it easy for your to take action and build your system, we break it down for you into small next steps. For twelve weeks you'll receive two emails each week. Each email will hand you the next bite-sized step that will create your system that gives you a steady flow of new customers. |
YES! ✔ |
YES! ✔ |
YES! ✔ |
FREE BONUS # 2: How to Win Your Customers' Hearts - by Reading Their Minds Delivered immediately via streaming video and downloadable .mp3 audio from our secure membership site. This program sells separately on our site for $149. |
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YES! ✔ |
YES! ✔ |
FREE BONUS # 3: One Month Free access to The Oasis Forums. Get unlimited help from Dov and others via the online forum in our private membership site. |
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YES! ✔ |
YES! 12 months membership included. ✔ |
| Free Bonus # 4: Two 30 minute one-on-one coaching sessions with Dov We all need some help. Get Dov's best ideas and insights as you build your system. Value $300. |
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YES ✔ |
| 5 Part + $100 Money Back Guarantee | 4-Part Guarantee ✔ |
YES ✔ |
YES ✔ |
| Total | |||
| Your total investment is only | $97 | $197 ✔ |
$497 |
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| Most Popular Choice! | |||
| Office: | +972-2-992-0396 |
| Skype: | dov_gordon |
| Email: | dovgordon@gmail.com |
Or, use the chat program on this page. Thank you for your support of my work. Dov Gordon
“As an entrepreneurship educator and organizational development consultant, I believe Dov Gordon has captured some of the key process skills that separate successful entrepreneurs and managers from the herd. His ability to explain these crucial concepts in language that anyone can understand and use is outstanding. I’ve been doing this for a lot of years and Dov’s approach finally helped me solidify things in a way that I can teach them much more effectively.
Thanks, Dov.”– Robert L. (Rob) Fuller, Ed.D.
VP Operations, Renaissance Executive Forums
PAST:
Director, Entrepreneur Development Programs
Rady School of Management
University of California, San Diego