1:56 minutes  Click here to download the .mp3

Each month I give away about five free “Consistent Flow of Customers” strategy sessions.  You’re eligible if:

1.  You believe you should be able to add $100,000  or more to your income in the coming year – even if you don’t know how and

2. Doing so is your top priority (after family, health, spirituality)

Then apply for one of the available slots here:  http://DovGordon.net/freesession

And as always, if you found this helpful, please use the share buttons to help others gain as well.  And I thank you in  advance.

Your thoughts?  Below…

Dov

You KNOW that you can get the result.  But you don’t have the particular experience they insist on.  How do you elegantly move to a closed deal?

Listen to this 4 minute podcast for the answer.

Click here to download the .mp3

When you’re in a sales conversation with someone, you MUST be able to spot what REALLY lurks beneath your prospect’s questions.

There’s only one way to do that:  A sales conversation has an underlying structure.  Learn to see that structure, and you’ll never lose control again.

Join me on Wednesday, December 14th, 2011 at 1pm eastern for a live teleseminar on “How to Elegantly Control Your Next Sales Conversation. Register here.

And if you found this podcast helpful, please share it on Facebook and Twitter.

Dov Gordon

Leave your thoughts and questions below.

Here’s a brief preview of the talk I’ll be giving at the Kishor Conference tomorrow, Monday, June 13th.

Right click to download the .mp3

For conference overview and registration, go here.

IMPORTANT:  The Kishor talk will be very different from the post below on “Stop Doing God’s Work” even though I will touch on it.  We’ll be taking a strategic – but simple and practical – view of your  business to find the critical 10% of activities that will give you 90% of the results.

Any questions?  Post them below.

Dov

Click here to download the .mp3

To register, go here:  http://www.meetup.com/JerusalemBNF/events/16061495/

There you’ll find a full written overview.

Questions?  Use the comment section below or email me at dovgordon@gmail.com

Dov

But if you’re not talking about those problems in your marketing and selling strategies, then what you DO say sounds like blah, blah, blah to the very customers you want.

Listen in to excerpts from a coaching call I recently had with a client member of my 12 Weeks to Your Ultimate Selling System Coaching Program.

You’ll learn how to peel off the layers and zero in on the problems your customers really want solved.  When you speak to the specific problem THEY most want to solve, instead of “blah, blah” it feels like you’re calling them by name!

Click to download:  .mp3 5:30

This client is a chiropractor who grew tired of “being invisible” in his market.  He took me up on a free “Attract First-Rate Customers” Strategy Session and realized that what he most needs is not another fad, tactic or gimmick, but a clear overall system and plan.

Let me know what you think below.

Dov

PS – In this session, I refer to my workbook-manual “How to Systematically and Consistently Attract First-Rate Customers.” If you’re ready to become strategic and systematic about attracting customers to you – and you want a step-by-step fill in the blanks workbook, go have a look and give it serious consideration.

This is more of a thought provoking conversation than a ‘how-to.’  So I decided we’d do this in podcast form, a more personable medium.

Let me know what you think below in the comments section.

Click here to download the .mp3

Dov Gordon

And there he was – sitting at a meeting I had organized with a dozen other CEOs.  They’d come to share their thorniest dilemmas and be reminded that their businesses and their troubles are not as unique as they liked to imagine. Whatever it was, someone else had already conquered it.
—

Amazingly, I got to nearly all of these heavy hitters by cold calling. At first I was shocked at who you can reach by phone when you first put some thought into it.  But then I remembered that just about anything can be done when you put some thought into it.

And so, my CEO peer advisory group met about two dozen times over a couple of years in board rooms up and down the country.

I had a real problem though: It wasn’t turning into enough business. And so eventually, I was forced to end the group.
—

So yes, I know what it’s like to be smart, talented, know you have a lot to give through your products and services – and to be desperately frustrated at your inability to get the customers.

Sure, I had some of the critical pieces down to a system.  The cold calling, for example. That’s what prompted Al’s “chutzpah” comment. He had been impressed with the way I got through to him. Impressed enough to meet for coffee and then join my group.

But I never did get a decent project with his company, nor most of the others.
—

In the years since then, I’ve figured out what I was missing:

An end-to-end sales system.

Turns out, most business owners have lots of the pieces, they’re just not putting them together in a useful way.  It’s like having all the parts for a slick sports car stacked in your driveway. It ‘aint going to get you anywhere.

You need the big picture first.  Then you know where each piece fits.
—

And so much of my work recently has been with small business owners who love what they do, are exceptionally smart and talented, KNOW that their products are important and improve the lives of
many – but they’re having trouble actually getting those great customers.

Which is why I recently created a MANUAL that teaches business owners how to create your own end-to-end sales system.

It walks you through the five main steps in a sales system that actually leads to consistent, predictable sales:

1. Your ideal customers ‘raise their hands.’ They self-select and essentially say “Hey, that sounds
interesting.  Tell me more.”

2. Your ideal customers come to trust you and your company.

3. You earn the right to lead them and make a recommendation – your product.

4. You close a profitable deal.

5. You generate consistent back-end sales.
—

So if you’re looking for more than just compliments on your products - or on your chutzpa - and you want actual sales, go have a look at my new marketing and selling system manual.

But DON’T BUY it right away!

Since you’ve been on my list for a while, if you read the sales letter and you think “This may be just what I need right now” send me an email with your story.  Tell me WHY you think it may be just what you need right now.

And if you’re thoughtful and open, I may just send back a coupon code to knock that price down a bit for you.

I care. And I appreciate that you’ve been reading my emails.

And if you need some help and I can give it to you - I’m eager to do so.

As always, consider this a dialogue.  You can post a comment below.  Or by email.

Looking forward,
Dov Gordon

Hi There!

This page has a special podcast for customers and clients who purchased “How to Systematically and Consistently Attract AAA Customers: A step-by-step manual for the entrepreneurial small business owner.” Go have a look if you don’t have it yet.  It’s a hit.

If you already purchased the manual, log in on the right hand side and you’ll see a download link on this page.

You can log in just over there –>

Any difficulties? Bugs?  Email me:  dovgordon@gmail.com

Dov Gordon

INVITATION TO A ONE-TIME-ONLY WORKSHOP IN MODIIN:

from Dov Gordon

How to Build a Step-by-Step Selling System

that Brings You All the Customers You Want.

To My Fellow Business Owners,

On Monday, October 11th, 2010 I’ll be giving a workshop on Modiin, hosted by Josh Weiss.

Should you attend?  I don’t know. But I prepared this 9 minute podcast to help you decide.  Have a listen.  Even to just the first 5 minutes.

In this podcast you’ll hear:

– The two reasons a man buys something according to Mark Twain.  (Humorous and deadly insight.)

– What you’ll learn at the workshop on Monday

– Why listening to a social media expert is like asking a plumber or painter to design and build your house.

Click here to download the .mp3

It’s for you?  Great, then go here to register: http://embn.org.il/events?event_id=40

ALSO, make sure I cover YOUR burning question or problem by answering these three short questions.  Mention in one of your answers that you’ll be at Josh’s event so I know to pay close attention.

Looking forward,

Dov Gordon

—————————————————————–

WORKSHOP OVERVIEW

—————————————————————–

How to Build a Step-by-Step Selling System

that Brings You All the Customers You Want.

Are you feeling stuck because you’re not getting the customers you want? Have you tried a bit of this and some of that, but the results are disappointing?  Do you KNOW that with your level of talent you should be doing much better?  But after all this time, it’s still not clear HOW to make it work?

Imagine you knew the specific steps to turn on a never-ending flow of your ideal customers… What if you could systematically and build credibility and trust with the customers you most wanted – just like big companies do?  What would it be like to know that every time you invest $1 in your marketing system, you get $5, $10 or $15 in return?

At this workshop, you’ll learn:

-          The only five steps you need to create a fully automated marketing, selling and fulfillment cycle. When you know these five steps, you’ll always know what to do next to get more leads and convert them into paying customers.

-          Why lead generation has been so hard – and how to make it simple, predictable and consistent. This is one of those simple insights that I “knew” for many years. When I finally “GOT IT” my business turned around almost overnight.   (zero in on one problem, one market, one offer)

-          How to elegantly control and direct the conversation so you are the one leading the sales process at every step. So many deals are lost because your prospect ends up leading.  Why? Usually because your own selling process isn’t clear enough TO YOU, so you lose control. Or because it’s based on the typical sales funnel rather than on timeless psychological truths.

-          Prospects almost always ask for the price before THEY are ready – and if you answer, you’ll lose the deal. You’ll learn how to recognize if your prospect is indeed ready for a proposal.  And  if it is premature, you’ll learn how to turn it around so they end up wanting to buy from you regardless of your price.  This idea alone will be make participation more than worth your time.

-          The “turn the tables on yourself” technique for making yourself irresistible to your ideal customers.

Nothing will restore the thrill and satisfaction of entrepreneurship for you faster than consistently and predictably attracting a bunch of first rate customers.

Be sure to join us on Monday, October 11th 2010.  Click here to register: http://embn.org.il/events?event_id=40

All this is doable – when you approach marketing and sales with reverence and the commitment to get it right, instead of hoping it just happens or frantic and scattered action.

If you’ve been in business for a while and you know you are capable of so much more; and you know that a key weakness is that you need a better system for marketing and selling your products or services, then be sure to register for this workshop.

See you there,

Dov Gordon