Foundations: Marketing Helium and how it brings you clients

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When you hit a wall with your marketing… keep hitting it.

At some point, you’ll hit a wall.  Everybody does. But will you be like a Roomba vacuum – bounce off and go in another direction – or like a pickaxe? When you hit a wall and the wall doesn’t instantly crumble – do you wonder if you’re doing something wrong? Do you start to doubt if…

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A Wannabe and a Becoming at a marketing conference

At a marketing conference five years ago, in the late evening after the formal sessions had ended, there were two gatherings that just kind of happened. In one corner of the hotel, a group of people came together.  It was a largish group and a bit on the noisy side.  There were the usual guys.…

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Orwell would be proud of this marketing Newspeak

Our world of business training has it’s own version of Orwellian Newspeak. For example: You can put 500 people on a webinar and you can CALL it coaching. But that’s NOT coaching. It might qualify as training, but it’s not coaching. To be coaching, each participant must get instruction. Followed by the chance to implement.…

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Why don’t I implement the marketing I should be doing?

Last week, I asked all who registered for my webinar on “I Spent Thousands on Info-Products, Now How Do I Make It All Work?” to email me and tell me why they signed up. One subscriber wrote back with this: Hi Dov, Very simply because the phrase ‘enough info, it’s time for income’ hit a…

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Webinar – Marketing that Works – The chain of conversion

Ever gone fishing and caught nothing? Most likely someone handed you a pole, some bait, pointed to a creek and said “This is how you catch fish.  That’ll be $50.”  And sent you on your way. These guys are deceptive because it looks like they’re teaching you how to fish.  But really, they’re taking your money…

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Eavesdrop: Why your marketing works when it works and doesn’t when it doesn’t

Eavesdrop as I explain to a small business entrepreneur why he’s going in circles with his marketing.  This is an unedited clip taken straight from a free “Consistent Flow of Customers” strategy session. [ca_audio url_mp3=”http://gg.podcasts.s3.amazonaws.com/2012-2-1-Why-tactics-work-dont-work.mp3″ url_ogg=”” align=”none”] Right click here to download the .mp3 . Each month I give away about five free “Consistent Flow of…

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The World-Famous Castles on Quicksand Marketing Method

Back when I was clueless, I spent lots of time doing big things that got me nowhere. Don’t know if you heard of Larry Huston. He used to be SVP of Knowledge and Innovation at a little company called Procter and Gamble. $80+ billion in annual sales.  Larry developed the famous open innovation model that…

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Ben Franklin, rum and the end of frenetic marketing.

In 1756 Benjamin Franklin, early American statesman, led five hundred and sixty troops to the North-western frontier to build a line of forts. Franklin shares the following humorous anecdote: “We had for our chaplain a zealous Presbyterian minister, Mr. Beatty, who complained to me that the men did not generally attend his prayers and exhortations.…

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Alchemy for Chief Marketing Officers.

A bird in a cage may sing, but it can’t soar. A chief marketing officer, (CMO), apparently, is very much like a bird in a cage.  And you and I want to avoid being like either. In a fascinating twist of irony, the bird sees the bars that confines him.  The CMO doesn’t. CMOs have…

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