How to Build Your Competitive Advantage by Seeing What Does NOT Change

Note: This article was originally published on SMBCEO.com. ——————— Have the requirements for leadership changed? Is it true that “The time of the great leaders like Churchill, JFK, FDR, and Golda Meir, is over because the world is too complex for one individual to know everything”? Is it true that “One of the things that…

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Alchemy for Chief Marketing Officers.

A bird in a cage may sing, but it can’t soar. A chief marketing officer, (CMO), apparently, is very much like a bird in a cage.  And you and I want to avoid being like either. In a fascinating twist of irony, the bird sees the bars that confines him.  The CMO doesn’t. CMOs have…

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