Can you turn a lousy prospect into a great customer? Of course not.
But I bet you’ve tried – more than once.
I have. Who hasn’t?
So why do we waste our time talking to people who will never buy?
To answer that, I’m afraid I need to get a tad philosophical.
We humans have a problem. We tend to put our attention and energy in all the wrong places. We tend to spend time and money on the many things that achieve little rather than on the few things that achieve a lot.
The older I get (heh, heh) the clearer it becomes that we live in a Personal Fog and there is nothing more important than learning to see beyond it to… Reality.
Whilst lost in our Fog, we try to control things we cannot and we neglect to control the things we can.
And that, I postulate, is why we fool around with lousy prospects instead of fleeing from them — to talk to the ideal ones standing right next to them.
In our Fog, we think that our job is to ‘get’ someone to buy. To ‘convince’ someone that we have the best product for them. And when lost in that delusion, you look for sales tricks and closing techniques. Anything that will push the right buttons and ‘get’ the sale.
That, my friend, is silly.
Why?
Because any time you take responsibility for something you can’t control – such as another’s decision to buy – you’re setting yourself up for frustration. Disappointment. Stress.
Far wiser is to focus on the few things you CAN control. And master them.
I’ll be teaching just those few things in “How to Master the Elegant Sales Conversation.” The training goes full speed ahead this coming Tuesday, August 28th.
If you value your time, then all this training needs to do is save you from wasting a couple of hours with the wrong prospects and it will have been money well spent.
Of course, you can expect a lot more than that. Like to earn 10x your investment. Guaranteed.
Go here for details and to register:
http://dovgordon.net/elegant-sales-conversation.php
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Dov Gordon
