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Take nothing personally

Read this tweet from Robert Greene, author of “The 48 Laws of Power,” “Mastery” and several other classics. “Train yourself to take nothing personally.” You know the most common reply he got? “…HOW?” I’ll tell you how. Because like so many bits of true wisdom, I first heard it as a kid.  I nodded, “Yeah,…

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How to Train Anyone to Be Your Salesperson – in 90 seconds or less

Have you ever been to Traffic & Conversion or any other big, industry-specific conference?  The information is useful, but it’s the opportunity to meet potential clients that make these events really valuable. T&C attracts thousands. But even when there’s only a few hundred attendees, you can’t possibly get to meet them all. So how can you leverage…

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What should I charge?

“Don’t leave money on the table!” “Raise your fees!” “You can charge as much as you want.  You’re worth it!” The old question “What should I charge?” gets you all kinds of confusing advice. For newer consultant/coaches, wringing their hands about “What can I charge?” leads to paralysis. You don’t move as fast as you…

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CASh episode 6: When They Say ‘Prove You Can Help!’

What do you do when you’re talking with a potential client… And they throw this at you: “Prove that you can help me.” Also: How do you know if your prospect is ready for a proposal? You’ve had that happen to you, I’m sure, when a prospect says, “Send us a proposal.” And you send…

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CASh episode 5: Wrongly Thinking You Must Demonstrate Your Expertise

As you work to create a consistent flow of your ideal clients, you’re likely to feel: “I need to demonstrate my expertise.” “I need to establish my credibility.” Or you feel you need to prove smart you are. To prove that you can help them. This will often show up in your sales conversations where…

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CASh episode 4: To Be Free! And Lead Others to Freedom!

Where the average person sees limitation – the Alchemist sees freedom. Where the average person sees freedom – the Alchemist sees limitation. People often assume that “freedom” is the ability to do what you want without external limitations. It means having the money you want to buy anything you want. To travel anywhere you want.…

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CASh episode 3: How To Always Know What To Do Next

Does your marketing feel haphazard?  All over the place?  Unfocused?  Then you’re probably hacking at the leaves.  Skidding across the surface. Working from the top down instead of from the bottom up. Watch episode 3! When you’re working from the top down, you’re all over the place. You bounce from thing to thing. When you…

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CASh episode 2: Sales is Leadership

Sales is leadership.  That’s not how most people think of it.  But if you are a consultant, a coach, an expert – sales is leadership. But as soon as you deeply get that sales is leadership, it will become so much easier to sell your consulting, coaching and expertise. If you are a consultant, a…

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CASh episode 1: The Master Model for Being A Well Paid Expert

The Client Alchemy™ Show – recorded live with Dov Gordon. I wanted to do something like this for a long, long time. And it finally clicked in my head for how to go about it. You don’t need a complicated business and marketing plan to succeed as a consultant. Whether you’re building a new consulting business…

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Delivery drones for untreatable fatal viruses and whatnot…

It takes five months and more than five million steps to walk the Appalachian Trail from end to end. Along the way, you may encounter bears, wolves and snakes; mosquitoes and ticks – delivery drones for untreatable fatal viruses and whatnot. Bill Bryson, in A Walk in the Woods, spends four full pages walking you…

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