CASh episode 4: To Be Free! And Lead Others to Freedom!

Where the average person sees limitation – the Alchemist sees freedom. Where the average person sees freedom – the Alchemist sees limitation. People often assume that “freedom” is the ability to do what you want without external limitations. It means having the money you want to buy anything you want. To travel anywhere you want.…

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CASh episode 3: How To Always Know What To Do Next

Does your marketing feel haphazard?  All over the place?  Unfocused?  Then you’re probably hacking at the leaves.  Skidding across the surface. Working from the top down instead of from the bottom up. Watch episode 3! When you’re working from the top down, you’re all over the place. You bounce from thing to thing. When you…

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CASh episode 2: Sales is Leadership

Sales is leadership.  That’s not how most people think of it.  But if you are a consultant, a coach, an expert – sales is leadership. But as soon as you deeply get that sales is leadership, it will become so much easier to sell your consulting, coaching and expertise. If you are a consultant, a…

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CASh episode 1: The Master Model for Being A Well Paid Expert

The Client Alchemy™ Show – recorded live with Dov Gordon. I wanted to do something like this for a long, long time. And it finally clicked in my head for how to go about it. You don’t need a complicated business and marketing plan to succeed as a consultant. Whether you’re building a new consulting business…

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Delivery drones for untreatable fatal viruses and whatnot…

It takes five months and more than five million steps to walk the Appalachian Trail from end to end. Along the way, you may encounter bears, wolves and snakes; mosquitoes and ticks – delivery drones for untreatable fatal viruses and whatnot. Bill Bryson, in A Walk in the Woods, spends four full pages walking you…

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How to have an original idea

You need original ideas to get the attention and interest of the clients you’re looking to attract. Here, as in every area of life worth mastering, sadly, 90% of people go chasing shadows down rabbit holes. It’s the patient, thoughtful 10% who work at it, deliberately, and eventually get it right. I have a distinct,…

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How To Start A Follow-Up Sales Conversation

    Contrary to what some like to teach, you’re not going to close every sale in your first conversation. Sales is leadership. Not beating someone into submission. And so it’s inevitable that you’ll be having follow-up conversations with potential clients. But your follow-up conversation has to be handled with aplomb. You never want to…

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How to turn Brexit panic into personal magic

June 27, 2016 It is Monday following the UK’s vote for “Brexit” – to exit the EU. The pound has fallen, close to 10%. The politicians are in shock. And the media are predicting and promoting worry and fear. What’s the Reality? The Reality is: — As always, there is uncertainty. — And as always there…

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Is laziness, after all, the secret to true success?

That was the title of a thread someone started on a forum I belong to. He pointed out that “laziness, combined with intelligent thought, is the secret to success.” So why, he asked, don’t more people take the “lazy” approach of more thinking and less doing? The approach he outlined did make sense. EXCEPT for…

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Case study: Patrick Stroth, Plenty of Clients and the Insurance Industry

If Patrick Stroth could do this in the insurance business… you could do it in yours. What did he do? He learned how to stand out. And he’s been enjoying double-digit growth as a result. Listen to my conversation with Patrick: right-click here to download Insurance is one of those undesirable items. I take a…

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