John Steinbeck, New York and the One Question that Brings Clients
When John Steinbeck took his famous trip across the US he occasionally met someone who noticed his New York license plates. The dialogue, he reported in Travels with Charlie, usually went something like this: Local man: “New York, huh.” JS: “Yep.” Local man: “I was there in nineteen thirty-eight– or was it thirty-nine? Alice, was…
What you seek is right before you…
Over the past few weeks, we’ve talked about some very real problems that fester in almost every small business. Problems that keep most entrepreneurs working too hard for too little. Problems that make it hard to attract good clients. Problems that keep you doing busy work, leaving your talent underutilized. …And how to solve them.…
The Secret Prescription for Rapid Growth Through the Optimization of Greed
Don’t set big goals. Big goals keep you small. I know that’s not what you hear from many, but here at the Alchemist Entrepreneur we’ve learned that the herd is usually wrong. And every now and then they run themselves off a cliff. Also, we’re practical. And big goals don’t work. Even when clothed in…
How to save 40 hours a week. (Not kidding.)
You know that end of the day ache – where you look at the time, shake your head and mutter “Geez, the day’s gone. And I hardly got anything done!” Ever feel that way after a week? A month? Ain’t a good feeling. I used to feel it all the time. Comment below and tell…
Scrappy solo-consultant snatches the ball from Big Consulting Firm – and scores!
A grab-bag of good ideas will never be as valuable to you as a simple process. Not 1 in 100 understand what I just said. So pay close attention to this story: A $20,000,000 manufacturing company needed a new strategy. They coughed up many tens of thousands of dollars to an international consulting firm and…
If you’re in the greater NYC area, and you want to meet, read this now.
I love Manhattan. And I love you people who read my emails and articles. (Well, most of you.) From April 24th – May 1st I’ll be in New York City and if you’re close enough to come into Brooklyn or Manhattan, let me know. I’ll be setting aside a few block of hours for meeting…
The right and wrong way to have clients fall into your lap
A tale of two women entrepreneurs. Both bought “How to Systematically and Consistently Attract First-Rate Customer” – also called “The Manual.” (Check the email that sent you here for a coupon code that will give you a discount when you order the Platinum version.) The first who we’ll call “Sue” recently emailed me saying “As…
Everyone knows you need to pick a niche. So why have so few done it?
Everyone knows you need to pick a niche. So why have so few done it? Two reasons that I can see: Fear that you’ll pick the wrong niche and lose out on clients you could have had. Marketing experts make the process of picking a niche waaaaay more complicated than it actually is. So even…
How to never again work with clients you don’t like
Imagine watching your business plummet – over night – from $20,000 a month – to $1,000? That’s what happened to “Matt” in 2008 when his business was hit hard by the financial meltdown. Ouch. So Matt resolved to never be caught unprepared again. Security was important to him and being too dependent on any one…
Clients are drawn to confidence. Here’s the secret to true confidence.
Your ideal clients are drawn to you when you are calm, clear and confident. When they see that you’re not winging it. And not hungry for a sale. They see you know what you’re doing. That what you sell is the result of experience and thought. And that they can put it to their advantage.…