Webinar – Marketing that Works – The chain of conversion
Ever gone fishing and caught nothing? Most likely someone handed you a pole, some bait, pointed to a creek and said “This is how you catch fish. That’ll be $50.” And sent you on your way. These guys are deceptive because it looks like they’re teaching you how to fish. But really, they’re taking your money…
Help me please – Where do you get stuck when talking about what you do?
Do people get excited when you tell them what you do? Do you express yourself with clear confidence? Or do you feel at a loss for words that express with elegance and finality why you’re different. And how someone’s business and life will change when they hire you. You’re probably very eloquent when you’re doing your…
Eavesdrop: Why your marketing works when it works and doesn’t when it doesn’t
Eavesdrop as I explain to a small business entrepreneur why he’s going in circles with his marketing. This is an unedited clip taken straight from a free “Consistent Flow of Customers” strategy session. [ca_audio url_mp3=”http://gg.podcasts.s3.amazonaws.com/2012-2-1-Why-tactics-work-dont-work.mp3″ url_ogg=”” align=”none”] Right click here to download the .mp3 . Each month I give away about five free “Consistent Flow of…
The most important decision you’ll make today
Today, something new. A video, at a local ruin where I share some wisdom from a ninety-four year old book. And I’ve opened up applications for February’s free “Consistent Flow of Customers” strategy sessions. Just click the link: http://dovgordon.net/survey-pre-strategy-session.html
Mental junk from my 20s
For years, I read the books, but didn’t act on what they told me to do. I’m not sure why. Part of the reason was because I didn’t really believe it was that simple. There must be something far more complicated I hadn’t yet discovered. Part of it was mental junk about “Why should I…
Scared like everyone else. BUT…
Recently someone we’ll call James unsubscribed. He left a note explaining why, which I appreciate. His reason: “Nothing new. Same old marketing stuff. Nothing original.” Fair enough, because there are two reasons people study marketing: 1. It’s entertaining. 2. It will change your life. If you’re reading for entertainment, no question about it – others…
This guy was doing a Rubik’s Cube during services…
There was this guy standing in synagogue doing a Rubik’s Cube during services yesterday. I’d been looking around the room when I noticed him and realized what he was doing. And where. And then I saw he knew what he was doing. The colors started lining up. And then he was done. He put it…
Flak from his wife, but he still bought…
When you finally ‘get’ that there is a process for creating a consistent flow of customers, and it starts to work for you – you feel like a different person. You feel like you can actually trust yourself to make things happen in your life. Like my client Dr. Reuven Rosenberg, who helps people with irritable bowel syndrome.…
The World-Famous Castles on Quicksand Marketing Method
Back when I was clueless, I spent lots of time doing big things that got me nowhere. Don’t know if you heard of Larry Huston. He used to be SVP of Knowledge and Innovation at a little company called Procter and Gamble. $80+ billion in annual sales. Larry developed the famous open innovation model that…
Entrepreneur Magazine caught me ranting again…
I was quoted in Entrepreneur Magazine this month, ranting about some of the things you’ve probably heard me say more than once. To read the full article, click here: “How to Be Your Own Boss” Here’s an excerpt of the part where I was quoted: “The most important thing people need to know when they…