How Glen got a client while golfing…
We’re only going to use his first name here, because Glen shared very openly and we want to afford him some confidentiality. But I just finished a conversation with Glen, a talented sales consultants, in which he talked about how how he enrolled his most recent client. [ca_audio url_mp3=”http://gg.podcasts.s3.amazonaws.com/2015-1-28-Glen-Gets-A-Client-from-Golf-Case-Study-Conversation.mp3″ url_ogg=”OGGURL” css_class=”codeart-google-mp3-player” autoplay=”false” download=”false” html5=”true” skin=…
How Nick Jervis sent four emails and got four new clients
Nick Jervis is a UK based marketing consultant and someone I’m proud to count amongst my clients. Nick’s goal when he came to me was to attract a steady, consistent, predictable flow of his ideal clients. Right click here to download the .mp3 . He wanted to set up a marketing system that would bring…
Eavesdrop on my coaching call with Chris and Allen
The first thing all my new coaching clients do is read through my Manual – How to Systematically and Consistently Attract First-Rate Customers. Today, a short recording in which new clients Chris Jones and Allen Crawley share some insights from the Manual. Chris and Allen generously gave me permission to share this with you. Right…
Eavesdrop: Why your marketing works when it works and doesn’t when it doesn’t
Eavesdrop as I explain to a small business entrepreneur why he’s going in circles with his marketing. This is an unedited clip taken straight from a free “Consistent Flow of Customers” strategy session. [ca_audio url_mp3=”http://gg.podcasts.s3.amazonaws.com/2012-2-1-Why-tactics-work-dont-work.mp3″ url_ogg=”” align=”none”] Right click here to download the .mp3 . Each month I give away about five free “Consistent Flow of…
Eavesdrop: What specific problem does your product or service solve?
Your products and services solve very specific problems for your customers. Right? But if you’re not talking about those problems in your marketing and selling strategies, then what you DO say sounds like blah, blah, blah to the very customers you want. Listen in to excerpts from a coaching call I recently had with a…