Dale reached out to me a couple of weeks ago.
He’s an entrepreneur who’s had some success, but in a business that constantly changes.
Why is he in that business? Well, it looked good at the time. It was hot. Growing. Everyone was doing it.
But it’s unstable for all but the most dedicated players. And Dale just isn’t so dedicated to that industry.
“What are you really good at?” I asked, trying to get a sense of what he really wants to do when he grows up.
He thought for a moment and then said “I’ve been good at jumping on the next exciting thing. But I haven’t been so good at focusing and mastering a craft.”
Last week we talked about how you only need to know two things: Your ultimate destination and your immediate next step.
Dale’s problem is that he doesn’t really know where he wants to end up. So by default, he’s jumping on the next exciting thing.
The problem with that strategy is you work hard, but your work doesn’t add up. The brick you lay today crumbles before you lay the next brick tomorrow.
My advice to Dale was this: Think about what you really want to be doing. And then come back to me and we can build you a steady, consistent, predictable flow of ideal clients to help you get there.
Helping consultants, coaches and other experts to create that steady, consistent, predictable flow of ideal clients is my sweet spot.
And I do that mostly through my new Plenty of Clients Implementation Program. This has been under development for the last two years. A handful of members have quietly joined since June.
At long last, in a couple of weeks I’ll be accepting a small number of new students into the program.
You need to apply. As you see from my story with Dale, I only accept people who are a good fit, so the application helps us both be sure you’re a good fit.
The new application will be ready soon.
If you’d like to be one of the first to be notified when we start accepting applications, go here and enter your details.
If you know where you want to be, but you’re not getting there fast enough – make sure to apply for membership in the Plenty of Clients Implementation Program.
Dov Gordon
