We live in a world where slick marketers like to promise us overnight millions.
There are two problems with overnight millions:
1. Only one in a thousand (probably less, really) can do it.
2. Even the few who do manage it tend to crash as fast as they rose.
I’ve taken the approach that even if I could make overnight millions, I’d rather build a business that will serve me – and my clients – for decades.
And a business like that needs a strong foundation, which has a couple of ingredients:
1. You need information and knowledge. But more importantly you need wisdom and mastery. And this only comes from learning, implementing what you learn, and getting feedback from a mentor, coach and peers walking the same path.
2. You need restraint. It wouldn’t be wise to mix your concrete with ashes and it’s not wise to accept inferior clients.
That’s why I politely turn away the people who are not a good match for my philosophy and way of working.
Recently someone reached out to me and we exchanged half a dozen emails. It quickly became clear to me that this gentleman had views about business that were very different from my own and we were not a match.
While I was polite and helpful, he got the message because he ended his last email to me like this:
“Anyways, it sounds like I am not the type of person that you are looking to work with at this time. I have, however, enjoyed the dialogue. Thank you for your thoughts!”
If you read my emails and have listened to my free seminars and have a feeling that you and I might be a match, go and request one of the handful of “Consistent Flow of Clients” strategy sessions I’ll be giving away this month.
Fill in the form here and I’ll get back to you.
Dov Gordon
