What to do when you’re unclear, confused and don’t know what to do.

“Don’t worry when you are not recognized, but strive to be worthy of recognition.” — Abraham Lincoln

We all have moments of clarity amidst spells of confusion.

lightning flashLike when lighting flashes across a dark and stormy plain, you’ve got only a brief moment to take in the full picture and burn it into your mind – or you’ll soon be groping around the dark again.

If your business is growing, you need to make frequent decisions that will affect its nature and direction.

And if your business isn’t growing as you hoped, the confusion is all the more oppressive.

How to catch that lightning bolt and make it stay.

It’s amazing when you think about it: Most people don’t know what they really want out of life.  And so they go this way and that.  Their scattered and random actions don’t add up.

A smaller number do know what they want to HAVE in life.  Sometimes – not always – this tells them what to DO.  Which is a pretty good place to be.

You’ll achieve more knowing what you want to have, but it’s not enough.   It comes and goes.  And it’s often accompanied by moments of severe doubt.  You question whether this or that is really what you want.

And it’s not unusual that success comes hand-in-hand with that empty feeling of “OK, here I am. Now what?”

There’s another approach that gives you constant clarity.

The other approach begins with who you want to BE.  Who do you really, really want to BE?

If you’re unclear, confused and you don’t know what to do, look again at the kind of person you want to BE.

Do you want to be someone who feels pulled this way and that by the people in your life, or do you want to be someone who can set clear priorities and has the discipline to follow through?

Be that way today.  Do what such a person would do in the situation you are in.

How do you want to behave in the face of great uncertainty?  Do you want to be thrown off kilter, or do you want to go into your deep reserves of confidence and take it one day at a time?

Be that way today.  Do what such a person would do.

Do you want to be frantically trying to keep a table full of plates spinning, or do you want to be pursuing excellence in a focused slice of life?

Be that way today.

yo emperor has no new clothesDo you want to be another spectator alongside the parade, or do you want to be boy who isn’t afraid to say, “The emperor has no clothes!”?

Be that way today.

Do you want to be worried that there won’t be enough, or do you want to be someone who feels and exudes the confidence that there’s more than enough?

Be that way today.

Do you want to be someone who moves his business this way and that to satisfy your varied interests, curiosity and talents – and to avoid decisions – or do you want to be someone who makes difficult
choices and then uses his interests, curiosity and talents to place one brick upon the next until your castle is built?

When you have a clear picture of who you want to BE, you’re never at a loss for what to DO.

You can BE what you want right now, even if it takes some time to HAVE what you want.


Your Next Action Step:

Get a pen and paper, get away from distractions and and answer this one question:

Who do you want to be?

For now, write out five or six qualities you most want to own.  Get that image of how you want to BE crystal clear and you’ll never be at a loss of what to do.  The more you act like that person, the more you’ll BE him.  And it’ll just be a matter of time before you have what he has.

And that’s really what you want, isn’t it?

Dov Gordon





PS – If you’re good at what you do, and need more clarity on what to do to get a consistent flow of your ideal clients, check this out.

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About The Author

Dov Gordon

Dov Gordon helps consultants and coaches get clients - consistently.