Why don’t I implement the marketing I should be doing?

Last week, I asked all who registered for my webinar on “I Spent Thousands on Info-Products, Now How Do I Make It All Work?” to email me and tell me why they signed up.

One subscriber wrote back with this:

Hi Dov,

Very simply because the phrase ‘enough info, it’s time for income’ hit a nerve. I’ve
been spending a lot of time on learning stuff about marketing, but I seem to
hesitate about implementing it – still feel like someone who’s doing something
wrong. My income comes not from marketing, but from word of mouth – which is
great, but not very reliable. Thanks for the offer of the webinar, am looking forward
to it.

Best regards,
K.

Can you relate?

It is VERY common to know what you should be doing – but not be doing it.

Why?

Read my reply to K.

Hi K.,

Welcome! And thanks for sharing your experience.

Usually failure to implement is due to one of two things:

(1) You’re not pursuing a goal you really want. You think it’s what you want. But
when we put your goals under the microscope, we discover that it’s not what you
want. It merely what you think you can have. Or it’s what you think you’re
supposed to want.

This is quite common and shows up in all sorts of subtle and nuanced ways.
Regardless, it’s hard to implement when on some level you know it’s not what you
want.

Or…

(2) Even though you are pursuing a goal you really want, you don’t see a clear
path to reach it. You immerse yourself in marketing information. You watch what
others are doing. And you decide what you should be doing.

But you don’t really know if it will work.

And so you flit from one thing to the next. Unable to commit fully to a plan because
there’s always the question of “But maybe I should really be doing [something
else?]

Dov

Do any of these ring true for you?

If the first one, then you owe yourself some time to reflect on what you really want. And why.

If it’s the second one, you owe it to yourself to get some coaching. It’s a lot easier to implement a plan when someone who has already done it helps you design it. And then, when the doubts creep up, reminds you to stay the path. Because if you do, you will arrive.

If you’re not implementing what you already know because you wonder if it will really work, read this and tell me if it resonates.

Dov Gordon

About The Author

Dov Gordon

Dov Gordon helps consultants and coaches get clients - consistently.