How to never again work with clients you don’t like

Imagine watching your business plummet – over night – from $20,000 a month – to $1,000? That’s what happened to “Matt” in 2008 when his business was hit hard by the financial meltdown. Ouch. So Matt resolved to never be caught unprepared again.  Security was important to him and being too dependent on any one…

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The World-Famous Castles on Quicksand Marketing Method

Back when I was clueless, I spent lots of time doing big things that got me nowhere. Don’t know if you heard of Larry Huston. He used to be SVP of Knowledge and Innovation at a little company called Procter and Gamble. $80+ billion in annual sales.  Larry developed the famous open innovation model that…

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Happy kids, miserable adults and a timeless secret truth.

Kids don’t need umbrellas.  Or boots.  Getting drenched by rain and mud is a small price to pay for the thrill of exploration and learning something new. We adults prefer umbrellas, cars or just staying home.  Rain and mud is uncomfortable. But at the end of the day, you need to figure this business thing…

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What to do when you’re unclear, confused and don’t know what to do.

“Don’t worry when you are not recognized, but strive to be worthy of recognition.” — Abraham Lincoln We all have moments of clarity amidst spells of confusion. Like when lighting flashes across a dark and stormy plain, you’ve got only a brief moment to take in the full picture and burn it into your mind…

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