The World-Famous Castles on Quicksand Marketing Method
Back when I was clueless, I spent lots of time doing big things that got me nowhere. Don’t know if you heard of Larry Huston. He used to be SVP of Knowledge and Innovation at a little company called Procter and Gamble. $80+ billion in annual sales. Larry developed the famous open innovation model that…
Entrepreneur Magazine caught me ranting again…
I was quoted in Entrepreneur Magazine this month, ranting about some of the things you’ve probably heard me say more than once. To read the full article, click here: “How to Be Your Own Boss” Here’s an excerpt of the part where I was quoted: “The most important thing people need to know when they…
Driving Teacher Takes Wrong Turn – Ends Up Circling Roundabout in Perpetuity
Neil, based in the UK, writes in deeply frustrated: “I am a driving instructor, competing in a business that has had a 20% drop in the birth rate during the nineties and a 25% increase in driving instructors in the last two years. The figures do not add up. There is a price war going…
Tom Z. and I talk about how he sells his $25,000 coaching program
UPDATE: 2011-11-21 : At the time of this video, Tom had just begun using the system we developed. Since then, the results reported have become more or less consistent. The most significant point is that Tom now has a simple, repeatable process that works where before he was shooting from the hip. And you…
The change you want must be clearer than the path you’re on.
Now, click here because when you have plenty of customers, your business becomes fun again. — Liked this video? Please share it on Facebook, Twitter and via sandwich board. Dov