Here’s a gut-wrenching $40K lesson – for free
“Tyler” was earning $200,000 a year as a graphic designer. Now, $200k is nice. But in 2018, (when this story takes place) when you’re competing with cheap design sites all over the world – that is VERY nice. And very rare. Still, Tyler felt he could do better. “I should be able to get to $500,000. But…
CASh episode 6: When They Say ‘Prove You Can Help!’
What do you do when you’re talking with a potential client… And they throw this at you: “Prove that you can help me.” Also: How do you know if your prospect is ready for a proposal? You’ve had that happen to you, I’m sure, when a prospect says, “Send us a proposal.” And you send…
CASh episode 5: Wrongly Thinking You Must Demonstrate Your Expertise
As you work to create a consistent flow of your ideal clients, you’re likely to feel: “I need to demonstrate my expertise.” “I need to establish my credibility.” Or you feel you need to prove smart you are. To prove that you can help them. This will often show up in your sales conversations where…
CASh episode 4: To Be Free! And Lead Others to Freedom!
Where the average person sees limitation – the Alchemist sees freedom. Where the average person sees freedom – the Alchemist sees limitation. People often assume that “freedom” is the ability to do what you want without external limitations. It means having the money you want to buy anything you want. To travel anywhere you want.…
CASh episode 3: How To Always Know What To Do Next
Does your marketing feel haphazard? All over the place? Unfocused? Then you’re probably hacking at the leaves. Skidding across the surface. Working from the top down instead of from the bottom up. Watch episode 3! When you’re working from the top down, you’re all over the place. You bounce from thing to thing. When you…
CASh episode 2: Sales is Leadership
Sales is leadership. That’s not how most people think of it. But if you are a consultant, a coach, an expert – sales is leadership. But as soon as you deeply get that sales is leadership, it will become so much easier to sell your consulting, coaching and expertise. If you are a consultant, a…
CASh episode 1: The Master Model for Being A Well Paid Expert
The Client Alchemy™ Show – recorded live with Dov Gordon. I wanted to do something like this for a long, long time. And it finally clicked in my head for how to go about it. You don’t need a complicated business and marketing plan to succeed as a consultant. Whether you’re building a new consulting business…
I’m featured on Inc.com today
I still remember telling my wife that I had come up with a better way of thinking about strategy and marketing. And she was skeptical. Ouch. In fairness to her, this was eight or nine years ago and all my great ideas were not paying the bills. On the other hand, those ‘thought leaders’ I’d…
Important message from George Washington to today’s entrepreneurs
2.5 million people. That was the population of the United States at the time of the Revolutionary War in 1776. During that first year of the war, the citizens of the new country were excited, patriotic and strongly supported the war. But that didn’t last very long. When it became apparent that the war would…
How to Control and Direct Any Conversation. (Critical for landing ideal clients.)
If you want to attract and close deals with first rate customers, you need to be highly skilled at controlling and directing conversations. Not in a stifling way, but in a way that exhilarates your prospect. A way that leaves them feeling free, understood, and hopeful because of the new possibilities you helped them see for themselves.…